Wicked Strike Lures was created by a lifelong fisherman after a careful study of the feeding habits and behavior of game fish. 

Through experimentation plus many hours of trial and error, the prototype for Wicked Strike Lures was developed.  After extensive field testing, modifications were made to fine tune these lures into an effective bait that fish can't resist. 

As part of our dedication to our products, we will experiment, test, and continue in our efforts to develop that most effective fishing lure that money can buy.